Competitive Differentiation Strategy™
Strategy + Creativity = Differentiation
Strategy + Creativity
Competitive Differentiation Strategy™ is a recently declassified framework and set of practices for creating the best possible version of a business.
Strategy First
CDS™ starts with where and why your business is stuck. Highly experienced DifferentiAgents investigate and discover what makes your company unique, and identify how to differentiate you from your competition in the minds of potential customers.
The goal: fundamental, transformational organizational change, and a clear, ownable path for your business.
Then Creativity
CDS™ helps you tell a compelling and memorable differentiation story that resonates with potential customers and positions you strongly against your competition in the industry.
“Teaming up with the Department of Differentiation was a total game-changer for Cerca. After two dynamic days working with them, we hit this incredible 'a-ha' moment, helping us truly hone in on our core identity and reframe our revenue strategy. They’re an incredible team with a diversity of experience and a style that’s a fantastic mixture of structure and flexibility. Our session with them has been instrumental in navigating us from our current startup phase towards future scalability.”
-Dominique Ferrari, Co-Founder & Chief Creative Officer, Cerca
Outcomes of CDS™ Implementation
Mired in competition? → Clear competitive separation
Fighting over the same customers? → Owning a defined segment and profile
Generic marketing baloney? → Compelling story that is uniquely yours
Muddy internal decision-making? → Clarity, confidence, galvanized teams
Who Is Behind The Department of Differentiation?
The DoD is run by an elite task force known as DifferentiAgents.
Their Dossiers have been declassified and revealed to the public for the first time.
The Department of Differentiation was founded by three strategists with three different backgrounds and personalities.
"I want to think about things where I have an advantage over others. I don't want to play a game where people have an advantage over me. I don't play in a game where other people are wise and I am stupid. I look for a game where I am wise, and they are stupid. And believe me, it works better. God bless our stupid competitors. They make us rich."
— Charlie Munger