Who is behind the Department of Differentiation?
The DoD is run by an elite task force known as DifferentiAgents, known for their lived experience and best practices creating strategy with global brands, early stage startups, and everything in between.
Each DifferentiAgent brings their own unique skills, expertise, and personality to the Department. Their Dossiers have been declassified and revealed to the public for the first time.
DifferentiAgent Coll
Name: Debrah Coll
Codename: Collmyagent
Aliases: Executive Whisperer. Chameleon. Work Therapist.
Background: Strategic Planning. Leadership Development. Strategic Marketing & Business Development.
Previous Missions: Expedia. Thunderbird Entertainment. Corus Media. AbCellera. NHL/NBA. Media & Entertainment. Sports. Travel & Hospitality. Tech. Biotech.
Distinguishing Characteristics: Left shoulder permanently damaged from leaning into strategy and problems. Tattoo across said shoulder reading “Accountability is not a bad word”. Extremely contagious and infectious enthusiasm (no vaccine yet).
Special skills: Power to create clarity, energy and aligned vision amongst teams. Extraordinary ability to infiltrate the minds of customers and clients. Ability to disarm egos and builds trust to uncover potential within teams and organizations. Excellent translator of business strategy into people and culture.
DifferentiAgent Pratt
Name: Steve Pratt
Codename: Stüv
Aliases: The Synthesizer. The Brainstormtrooper.
Background: Content and marketing strategist. Attention specialist. Entrepreneur. Executive Producer. Author & speaker.
Previous Missions: Co-founder of Pacific Content (acquired by Rogers Media). Content and marketing strategy with Slack, Ford, BMW, Facebook, Shopify, Dell, Charles Schwab, Morgan Stanley, NYT, CBS, several other tech & Fortune 500 companies.
Distinguishing Characteristics: Highly excitable and occasionally giddy. Hoser accent. Lame LEGO Business Man haircut. Hideous HOKA sneakers.
Special skills: Building strategy collaboratively in real-time. Generates unusual solutions to tough problems. Infectious creative energy. Memorable storytelling.
DifferentiAgent Ouano
Name: Jennifer Ouano
Codename: Jenïgma
Aliases: Truffle Pig. Sma’amurai. Awl Luksame.
Background: Entrepreneur. Meta-level Producer. Strategist. Storyteller.
Previous Missions: Co-founder of Pacific Content (acquired by Rogers Media). Content and marketing strategy and production with Slack, Ford, BMW, Facebook, Shopify, Dell, Charles Schwab, Morgan Stanley, NYT, CBS, several other tech & Fortune 500 companies.
Distinguishing Characteristics: Aloof and possibly judgey, but could be a cover for highly trained intuitive and analytical processing. Allergic to bulls**t. Potty mouth. Drops sneak attack bombs in meetings. Regularly seen laughing hysterically by herself. Cannot eat cheese.
Special skills: Astute sense of the “stuck-ness” of people and orgs, and the ability to transform them so that they get unstuck, lean into their strengths, and thrive. Highly skilled at finding the opportunity holes and filling them with the right mix of strategy and vision. Culture builder. Joy maker. Innovator. Creativity wonk.